Are you a newbie and want to know more about search engine optimization and how it can help you with your business marketing initiatives? Remember that as a beginner, when you create and maintain a website that the search engines can find, there are many benefits that you stand to achieve, and among them include getting more relevant traffic to your website that answers the search queries of most people, and increased flexibility and credibility which will make people start trusting your brands.

What’s SEO?

SEO is the short word for search engine optimization and it’s the tasks that help to improve the visibility as well as the position of your website in search engine rankings. SEO activities generally fall into three main categories:

1. Technical SEO

Technical SEO is concerned with the variety of tasks that ensures your website can be discovered. It involves reworking the structure of your website, making sure that the code is okay, and also ensuring that the site is mobile-friendly.

2. On-page SEO

These are the digital marketing tasks that ensure that every page that exists on your website meets the requirements for ranking by the search engines. These on-page tasks include making sure that you are writing high-quality content; you have included your keywords in your content and more.

3. off-page SEO

These are the variety of marketing efforts that are undertaken away from your business website and which can have a positive effect on the ranking of your website.

How Search engines work

Another important issue that an SEO beginner should understand is how search engines work. Search engines ensure that your web pages are crawled and indexed, proper results are picked, and also displayed.

 Important elements of SEO

There are several elements that are considered to be of huge importance in SEO and among them include:

1. Keywords

These are the words and phrases that describe whatever your content is all about.  These words are often used by users to describe whatever they are looking for online.  They express the intent of your customers and other web users. Fortunately, you can research the best keyword tools using the available free and paid keyword research tools.

2. Meta tags

Tags still play a huge role in SEO and it tells the search engine bots how to treat your content. For example, H1 tells the search engine bots that that is a title, and should be treated as such.

3. Content

In search engine marketing, content is considered to be very important and every business owner should ensure that high-quality content is always supplied. Especially if you have a blog, make sure that you are providing high-quality content that can be indexed all the time.

4. Backlink

Backlinks, especially from more authoritative sites, not only help to drive traffic to your website pages, but also ensure that the reputation of your website is improved.

5. Product images

Other than product descriptions, it is of paramount importance to ensure that proper images accompany your products.

Conclusion

SEO is a wide field and the above is just a mention of the general aspects of SEO. This is why a beginner should endeavor to ensure that you try and learn more.  If done properly, SEO can be of immense benefit to any business no matter the size.

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