1. Content marketing
Content marketing involves the creation and distribution of content – pictures, text, multimedia – that adds value to the audience instead of sending out advertising messages. If you are focusing on Business to Consumer ‘content’, it can mean blog articles, social media posts, fun videos, etc. For business-to-business content, it might be reports or white papers, educational videos, and webinars.
The Pros
It is free because you attract customers to your brand instead of having to spend cash to have someone push the message to a cold audience.
Content is very versatile and it is going to help in building a brand while you entertain, educate, and inspire your audience; it is what is going to fuel the other types of digital marketing, driving social media, search engine optimization, and email, etc. If you are in the London area then you may want to check out marketing recruitment in North London.
The Cons
Many are starting to know the importance of content and are pumping out blog posts, videos, and other types of content. This had made the space to be cluttered and hard to stand out.
You have to create consistent, high-quality content that is going to meet the needs of the customers if you want to be effective. You also need to represent your brand at the same time through achieving business objectives.
2. Search engine marketing
Search engine marketing will involve getting your site at the top of the search engine affordable seo london results page when someone searches for your products, brand, or services and other relevant phrases and words. Google is the main one and that is where most people focus on, but there are others like Bing that you should keep in mind too. This will include both natural or organic search (SEO, or Search engine optimization) and paid search (PPC, or pay per click), and both mobiles and desktop computers (there are also smart home assistants these days).
SEO
Search engine optimization involves optimizing your website for search engines! This involves creating content people are looking for and also ensuring that the content and the platform that it is sitting on is optimized too. This is an important thing that every business needs to be doing, no matter the industry or type of business.
The Pros
It is free
When you appear at the top of the search engine results, you are seen as being more ‘authentic’.
The Cons
While you don’t have to pay to get the search results, it might take time before you start seeing results from your efforts. It takes time to create content and make your site search engine-friendly.
You are also at Google’s mercy because they can change their algorithm at any time, and you might find yourself dropping from the top. This is a risk you have to keep in mind when working on SEO.
The next steps
SEO needs content, so you need to have a good content strategy. Do keyword research to learn more and find out what people are searching for then try to keep up with the latest updates from search engines. If you are just getting started, a plug-in can be very helpful because it will help with optimizing your website. A good example is Yoast from WordPress. If you have a good budget, hire an expert who is going to do a better job.
PPC
Pay per click is paid search advertising. This is where you use Google Adwords and Bing Ads. The ads are going to appear just like natural search results, except they will be at the top of the page and there will be a little box saying ‘Ad’. You have the option of buying a top-ranking position using an auction-based on keywords, demographics, and geographical location. This is a great tool for local and e-commerce businesses.
Also read Why You Should Invest In Your Career In Digital Design